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By Thomas Myler

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Joe Louis

Introduction

As a youngster growing up in the 1940s, it is not difficult to recall that Joe Louis was the number one boxer during the war years. His name was on everybody’s lips. Louis, the famous ‘Brown Bomber’, was heavyweight champion of the world and master of all he surveyed. Hadn’t he beaten the best that the division had to offer?

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His lone defeat, against Max Schmeling in 1936, was well and truly avenged two years later. There seemed nobody who could take the title from Louis after he won it from a game James J. Braddock in 1937. Many tried and failed, some narrowly.

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Billy Conn, an ambitious Irish-American from Pittsburgh, almost succeeded with a points lead after 12 rounds in 1941, but Louis knocked him out in the 13th. At the tail end of his career in 1947, Louis won an unpopular points decision over the veteran Jersey Joe Walcott. The referee voted for Walcott but the two judges opted for Louis, allowing him to keep his title. In a return bout six months later, Louis knocked out his man in 11 rounds. Even in the closing years of his career, 1950-1951, he beat top contenders.

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It is often hard to point out to modern boxing people how great Louis was, or the powerful influence he had on the fight game. He transcended the sport. He was world heavyweight champion for 11 years and eight months, and put his title on the line no fewer than 25 times, feats that no previous heavyweight champion had ever achieved. It was also more than the combined total of defences by Louis’ nine immediate predecessors going back 32 years. Moreover, if there were any doubts or controversies surrounding any defence, Louis would give the challenger a second shot. 

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Louis also helped to smash the despicable colour bar that denied many great boxers in the heavyweight division an opportunity to fight for the title. John L. Sullivan, the first world heavyweight champion under the Queensberry Rules in the late 1880s, refused to put his title on the line against a black challenger. In the 1920s, Jack Dempsey never took on his number one contender Harry Wills, the ‘Black Panther’.

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In the first half-century of the heavyweight championship, only one black boxer, Jack Johnson, managed to win the title – and the big Texan only got deserved chance by following Tommy Burns across three continents before catching up with him in Australia.

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At Rushcutter’s Bay Arena in Sydney on 26 December 1908, Johnson made the French-Canadian pay for every ounce of anger, frustration and discrimination he had endured over the years. Taunting and tormenting the outclassed champion, Johnson won when the police at ringside mercifully instructed the referee to stop the one-sided fight in the 14th round.

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Johnson lost his title seven years later to a white boxer, Jess Willard, on a controversial knockout in the 26thround. There would not be another black heavyweight champion for 22 years until Louis came along in 1937.

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Louis helped to open the way for many other great non-white boxers to compete on level terms. He gave black contenders a chance at the title, an opportunity they would have been denied in the past. In the modern age, black champions seem the norm in any division, which is only right and proper.

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This writer was fortunate to have met Louis – thankfully outside the ring – when he was on a promotional tour of the UK and Ireland in 1970. For well over an hour of fascinating chat over lunch in a Dublin hotel, the boxing legend proved to be a charming and pleasant individual.

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In between fans coming over to our table for an autograph or just to say hello, the ‘Brown Bomber’ was always open and frank, revealing many stories never told before. He offered insights into his big fights and supplied many quotes. Where appropriate, the author has used some of this information in the following pages.

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On the downside, Louis was not without his faults, inside and outside the roped square. In the ring, despite his powerful blows, underrated boxing skill and resilience, he was open to a right-hand punch, even though he was beaten inside the distance on just two occasions in 67 fights.

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Outside the ring, Louis was a serial womaniser and had a string of lady friends, including many celebrities, all through his three marriages. A Notoriously big spender but a decidedly poor businessman, he was forever plagued by income tax demands and in his closing years was ravaged by ill health. It was a sad end to one of the greatest ever boxing champions. 

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Whenever or wherever Louis’ name comes up for discussion, one big question will surely linger. Was he the best of all the heavyweight kings? Would he have beaten Jack Johnson, or Jack Dempsey, or Rocky Marciano in their primes? What of Muhammad Ali? Could he have landed his powerful punches on the fleet-footed ‘Louisville Lip’? Who can tell? Different eras, different situations, different rules. The answers will never be satisfactorily found but speculation certainly makes for lively discussion.

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In The 100 Greatest Boxers published by Boxing News in 2017, Louis is ranked fourth, directly behind Sugar Ray Robinson, Ali and Henry Armstrong, the incredible fighter who held three world titles simultaneously – featherweight, lightweight and welterweight – in the days when there were only eight divisions in the whole of boxing, flyweight to heavyweight.

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You could name the eight champions then at the moment’s notice. The world champion was what he claimed to be, the best boxer in the world. America’s two main controlling bodies, the National Boxing Association and the New York State Athletic Commission, often disagreed but generally came together and recognised one official champion in each division. The British Boxing Board of Control and the European Boxing Union usually came on board too.

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All that changed drastically from the 1960s when new boxing organisations started popping up like flowers in springtime, each setting up their own ‘world’ champions. By the 1980s, more had come on the scene. Today, there are no fewer than 17 weight divisions, from minimumweight to heavyweight, and conceivably 17 ‘world’ champions. Can you name the 17? Very unlikely. And the 17 does not even include today’s ‘super’ champions.

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There are at least seven ‘world’ organisations around the world. The four main ones are the World Boxing Association, the World Boxing Council, the International Boxing Federation and the World Boxing Organisation. They are recognised by their initials, the WBA, the WBC, the IBF and the WBO, and are collectively known as the alphabet boys, or alphabet soup. On this subject, the WBA, once a very respected organisation, now lists 29 ‘world’ champions across the 17 divisions. Where will it all end? Maybe Sir Walter Scott had something when he said, ‘Oh what a tangled web we weave when first we practise to deceive.’

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Meanwhile, enjoy the journey through simpler if turbulent times in the following pages.

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Henry Ford was the son of an Irishman who had emigrated to the US from County Cork, via Somerset in England, and set up the company in 1901. He was considered a good and fair employer. Some 11,000 African-Americans were working in Detroit’s auto plants. 10 years earlier, there had been none. World War One had brought about a change in attitude. Ford allowed them all into job classifications and paid them the same salary as whites. The paternalistic billionaire was regularly seen meeting with Baptist teachers and national race leaders such as Booker T. Washington. In the eyes of many African-Americans, he was their greatest white advocate since Abraham Lincoln. 

 

(Joe Louis) He got a job after school at an ice company. Now aged 12 and carrying blocks of ice, often weighing as much as 50lb, up flights of stairs, he would later claim helped to develop his powerful shoulders and muscular arms. More importantly, he was bringing in a dollar a week, a helpful addition to the family budget.

 

The New York and Chicago tournaments were viewed as the 2 elite Golden Gloves championships in the United States, Winning a Golden Gloves title was considered a stepping stone to the professional ranks.

 

Black and Roxborough did a deal. With Louis’ approval, they would be co-managers and both would invest a total of $2000 in the boxer.

 

In the immediate fall-out from the Johnson-Jeffries fight, its promoter Tex Rickard refused to stage another black v white world heavyweight title contest, resulting in the perennial No.1 contender Harry Wills, the ‘Black Panther”, being denied a title shot.

 

Roxborough, Black and Blackburn made sure that Louis’ image was carefully crafted. They drew up 7 commandments for Louis:

  1. He was never to have his photograph taken with a white woman

  2. He was never to go to a nightclub alone

  3. There would never be any soft fights

  4. There would never be any fixed fights

  5. He was never to gloat over an opponent

  6. He would keep a ‘dead pan’ face in front of the cameras

  7. He would always live and fight clean

 

(Louis vs Delaney) Shortly after the fight was announced, Roxborough, as Louis’ chief negotiator, was called before Bingo Brown, chairman of the Michigan State Athletic Commission, for what they referred to as an ‘important meeting’. It seemed that Brown, Eddie Edgar, sports editor of the Detroit Free Press, and several managers were being pressurised to have Louis sign with a white manager instead of Roxborough. Brown said it would be in everyone’s interest. When Roxborough refused, Brown said the commission would allow the Delaney fight to go through as contracts had been signed and everything had been arranged and finalised. But it was a one-off and Louis could never fight in Detroit again.

 

(Jacobs, Roxborough, Black and Blackburn) Jacobs handed Roxborough a contract offering to promote all Louis’ fights for the next 3 years under Mike’s own banner, the 20th Century Sporting Club, with renewable options. It meant that if all parties were in full agreement with the arrangement at the end of the 3 years, the contract could be extended. If not, there would be no love lost. In Jacobs’ own words – and this was the clincher that hooked the Louis team – Mike would have Louis box in New York by the end of the year. It seemed an offer too good to reject, and papers were signed by all principles. They all shook hands and returned to the party.

 

Louis often said that he owed his success to Jacobs. It was Mike who provided the boxer with the opportunity to get into the big money and effectively smash the colour bar that had prevented so many black heavyweights in the past from achieving their full potential. This is not to say that everybody liked Jacobs, although Louis could never say a bad word about him.

 

(Mike Jacobs) Yet for all his crafty manoeuvrings, wheeling and dealing, and often divisive methods of doing business, Jacobs was a doer, and got things done, making him one of the greatest boxing promoters of all time. During the 12 years he dominated the sport, he staged 61 world championship fights and arranged 1500 shows. On Louis’ fights alone, he grossed $10 million. He was a worthy successor to the great promoter of the 1920s, Tex Rickard, who turned a one-time hobo in Jack Dempsey into a world heavyweight champion and introduced a new era in boxing. Jacobs would do much the same with Joe Louis.

 

He wanted to repay his family, who had struggled in those early days back in Alabama to rear himself and the other siblings and to bring them up as good people. He merely felt he could show how much he appreciated them all. He did not stop at buying presents. He did a lot of little things every other day to convince them he was as proud of them as a family as they were of him as a son and brother.

 

There was an unwritten law in boxing circles in those days that a boxer should not have sex in the weeks leading up to a fight. Many trainers felt that sex tired out a boxer and that the absence of sex made him feel meaner and more aggressive. A lack of medical evidence over the years has weakened those claims but back in Louis’ time ‘Thou shalt not make love before a fight’ was one of boxing’s commandments.

 

(Joe Louis) In the 29 months from January 1939 through to May 1941, he defended his title 13 times, a frequency unmatched by any world heavyweight champion since the Queensberry Rules were drafted in 1867.

 

(Tony Galento) Was known to refrain from showering to encourage body odour, a strategy to distract his opponent.

 

Louis was like a spoiled kid who did not understand the full details of his financial situation. He needed good advice but never got any.

Extracts

Joe Louis' Professional record

Boxing Gloves

Total Contests : 67

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Won 64, Lost 3

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Key: W = Won

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L = Lost

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KO = Knockout

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TKO = Technical Knockout, either stopped or retirement

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Disq = Disqualified

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*denotes World Title Fight

1934

4 July

Jack Kracken

W tko 1

Chicago

12 July

Willie Davis

W tko 3

Chicago

30 July

Larry Udell

W tko 2

Chicago

13 August

Jack Kranz

W pts 8

Chicago

27 August

Buck Everett

W ko 2

Chicago

11 September

Al Delaney

W tko 4

Detroit

26 September

Adolph Waiter

W pts 10

Chicago

24 October

Art Sykes

W ko 8

Chicago

31 October

Jack O'Dowd

W ko 2

Detroit

14 November

Stanley Poreda

W ko 1

Chicago

30 November

Charlie Massera

W ko 3

Chicago

14 December

Lee Ramage

W tko 8

Chicago

1935

4 January

Patsy Perroni

W pts 10

Detroit

11 January

Hans Birkie

W tko 10

Pittsburgh

21 February

Lee Ramage

W tko 2

Los Angeles

8 March

Don 'Red' Barry

W tko 3

San Francisco

29 March

Natie Brown

W pts 10

Detroit

12 April

Roy Lazer

W tko 3

Chicago

25 June

Primo Carnera

W tko 6

New York

7 August

King Levinsky

W tko 1

Chicago

24 September

Max Baer

W tko 4

New York

13 December

Paulino Uzcudun

W tko 4

New York

1936

17 January

Charley Retzlaff

W ko 1

Chicago

19 June

Max Schmeling

L ko 12

New York

18 August

Jack Sharkey

W ko 3

New York

22 September

Al Ettore

W ko 5

Philadelphia

9 October

Jorge Brescia

W tko 3

New York

14 December

Eddie Simms

W tko 1

Cleveland

1937

11 January

Young Stanley Ketchel

W ko 2

New York

29 January

Bob Pastor

W pts 10

New York

17 February

Natie Brown

W tko 4

Kansas City

*22 June

James J. Braddock

W ko 8

Chicago

*30 August

Tommy Farr

W pts 15

New York

1938

*23 February

Nathan Mann

W ko 3

New York

*1 April

Harry Thomas

W ko 5

Chicago

*22 June

Max Schmeling

W ko 1

New York

1939

*25 January

John Henry Lewis

W ko 1

New York

*17 April

Jack Roper

W ko 1

Los Angeles

*28 June

Tony Galento

W tko 4

New York

*20 September

Bob Pastor

W ko 11

Detroit

1940

*9 February

Arturo Godoy

W pts 15

New York

*29 March

Johnny Paychek

W ko 2

New York

*20 June

Arturo Godoy

W tko 8

New York

*16 December

Al McCoy

W tko 6

Boston

1941

*31 January

Clarence 'Red' Burman

W ko 5

New York

*17 February

Gus Dorazio

W ko 2

Philadelphia

*21 March

Abe Simon

W tko 13

Detroit

*8 April

Tony Musto

W tko 9

St Louis

*23 May

Buddy Baer

disq 7

Washington

*18 June

Billy Conn

W ko 13

New York

*29 September

Lou Nova

W tko 6

New York

1942

*9 January

Buddy Baer

W ko 1

New York

*27 March

Abe Simon

W ko 6

New York

1943 - 1945

INACTIVE

1946

*19 June

Billy Conn

W ko 8

New York

*18 September

Tami Mauriello

W ko 1

New York

1947

*5 December

Jersey Joe Walcott

W pts 15

New York

1948

*25 June

Jersey Joe Walcott

W ko 11

New York

1949

1 March

Announced retirement as world heavyweight champion

1950

*27 September

Ezzard Charles

L pts 15

New York

29 November

Cesar Brion

W pts 10

Chicago

1951

3 January

Freddie Beshore

W tko 4

Detroit

7 February

Omelio Agramonte

W pts 10

Miami

23 February

Andy Walker

W tko 10

San Francisco

2 May

Omelio Agramonte

W pts 10

Detroit

15 June

Lee Savold

W ko 6

New York

1 August

Cesar Brion

W pts 10

San Francisco

15 August

Jimmy Bivins

W pts 10

Baltimore

26 October

Rocky Marciano

L tko 8

New York

*POI descriptions have been taken directly from the biography (not my own words).

Change in information such as professions, relationship status etc. were also added on as I've gone through the book.

Names are listed in the order they were introduced in the book.

If you believe you have spotted any errors, please do let me know as this would have been unintentional and I'll gladly rectify the issue.​

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Munroe Burrows

Louis’ father. He was a sharecropper. He was known as Mun and was predominantly African-American. He was a slave, taking the name ‘Barrow’ from the owner of the plantation on which he worked. From 1906 onwards, he spent short spells in the Searcy State Hospital for the Criminally Insane at Mount Vernon in Mobile, Alabama. A melancholy man of 6ft and weighing close to 200lb, the long years of strain, hard work on the plantation and struggle to rear a large family were becoming too much. In 1916, when Louis was 2, Mun was led away to Searcy, where he would spend the rest of his life.

Lillie Reese-Barrow

Patrick Brooks

Vunies Brooks

Eulalia

Pat Brooks Jr

Sugar Ray Robinson

Thurston McKinney

Louis’ mother. She would have 8 children in total. She had Native American blood traced back to the Cherokee tribe. She was very religious and believed that a good name was more important than money.

A slender, fair-haired widower with 5 children of his own. He would end up marrying Lillie Reese-Barrow. He lost his job with Ford in The Great Depression.

Louis’ younger sister.

Louis' sister.

Louis’ step-brother. They were the same age and got on well.

Real name was Walker Smith Jr. He trained at the Brewster Center, the same place Louis started to train. They would remain close friends all their lives.

A young boxer who trained at the Brewster Center. He was a former classmate at Duffield School. McKinney had become amateur lightweight champion of Michigan and was something of a celebrity in the neighbourhood.

Holman Williams

Atler Ellis

Eddie Futch

Louis’ trainer. 1 of 2 top coaches in Detroit. He was also an active boxer with a busy career ahead of him as a middleweight. In a 16 year career, Williams would have 187 fights in 3 divisions, losing just 30.

Louis’ trainer. 1 of 2 top coaches in Detroit.

One of Louis’ sparring partners whose experience at the Brewster Center resulted in a long, distinguished career tutoring such world champions as Joe Frazier, Alexis Arguello, Larry Holmes, Ken Norton, Riddick Bowe and Wayne McCullough.

George Slayton

He ran the Detroit Athletic Club. He had a good team at the club and looked after all his members very well. He had a reputation of being strict but fair. As Williams had his own career to attend to, Ellis recommended Slayton as a new trainer for Louis.

John Roxborough

A Detroit businessman. He was a wealthy lawyer and insurance man and made his money in the numbers game, an illegal Italian lottery played mostly in poor and working-class neighbourhoods in the US. He also ran a nightclub and was a dapper dresser. He was also a forceful figure in the Young Negroes Progressive Association and the Urban League, and people in the African-American community regarded him as a completely worthwhile man whose work on behalf of his race was quietly done and usually effective. He also ran an estate agency and had many connections in boxing. He became Louis’ mentor.

Julian Black

A business associate of Roxborough’s, in Chicago. He too was in real estate, as well as having strong associations in the numbers racket. He also ran a successful nightclub and had a stable of boxers. A chunky man with a slight limp and shiny black hair combed back, he had the reputation of being cold and calculating, unlike Roxborough.

Jack Blackburn

A trainer for Louis who was chosen by John Roxborough and Julian Black. He was a former great lightweight who never got the breaks because of the colour of his skin, Blackburn would achieve greater fame as a trainer. He was born in Versailles, Kentucky in 1883 and was the son of a minister. He moved with his family to Terre Haute Indiana, where he began boxing. Later relocating to Pittsburgh and Philadelphia, he continued his ring career. In January 1909, his career was derailed when he went on a shooting spree in Philadelphia. In the midst of an argument, he killed 3 people, including his wife. He was convicted of manslaughter and sentenced to 10 to 15 years in prison. He gave boxing lessons to the warden and his children, and was released for good behaviour after 4 years and 8 months. He retired in 1923. His official record shows 38 wins, 3 losses, 12 draws and 50 no-decision contests.

Jack Johnson

A defensive boxer, who was the only black world heavyweight champion at that time. He held the title for 7 years, from 1908 to 1915. He lived just as he wanted and enraged the defenders of white supremacy with his blatant refusal to accept anything less than equality. Johnson’s penchant for white wives and assorted girlfriends got him in trouble with the Establishment, which was looking for any excuse to bring him down. He befriended prostitutes and was prosecuted for ‘transporting a woman across state lines for immoral purposes’. Avoiding jail term, he fled to Europe and finished up in Havana, Cuba, where he lost his title to Jess Willard.

Al Delaney

Born Alex Borchuk, but changed his name to Al Delaney on the advice of his manager, who felt that Delaney had more of an ‘American’ ring to it.

William Randolph Hearst

A wealthy businessman and politician who established the nation’s largest newspaper chain and media company. He owned Detroit Times, which like Hearst’s other newspapers, emphasised sensationalism and human interest stories but was very much anti-black, except for crime stories.

Stanley Poreda

A protégé of the great Joe Jeanette, a perennial contender around the turn of the 20th century. Poreda, 26, was from New Jersey of Polish extraction and at one time the number one contender for the world heavyweight title. He boasted a 29-8-1 record and had wins over future heavyweight champion Primo Carnera and ex-light-heavyweight king Tommy Loughran.

Marva Trotter

She became Louis’ steady girlfriend (introduced by a mutual friend; Gerard Hughes). Marva was a stunningly attractive girl of 19 and worked as a secretary at the Chicago Defender, a black newspaper. The Trotters were from Chicago’s high society. Marva had graduated from Inglewood High School and then from the Gregg Business School. Her grammar was perfect, her manners above criticism. She even had a brother who was a minister. She had known advantages that were denied to Louis and her every word and action showed it clearly. She was smart and ambitious and came from a good family.

James J. Johnstone

He was a major boxing promoter in New York, controlling as he did the most famous boxing arena in the world, the Garden. He called the shots if a boxer wanted to show his paces there. Born in Liverpool in 1875, he immigrated with his family to the US at the age of 12, settling in New York City’s tough Hell’s Kitchen district, where he had to fight to survive against neighbourhood gangs. He worked alongside his father in an iron foundry by day and boxed at night as a bantamweight – first as an amateur and later as a professional. In 1912, at the age of 37, he gave up active boxing but remained in the sport as a manager. He introduced a number of great British boxers to American audiences. A talkative individual, Johnstone was aggressive, pugnacious and ready to fight at the slightest provocation. He often leased Madison Square Garden to promote his own shows and it was often said that he got more publicity than his boxers because of his reputation. He was regularly accused, too, of influencing referees to ‘support’ his own boxers, resulting in complaints of favouritism by other managers. In 1933, Johnstone became the official promoter/manager at Madison Square Garden following the death of Tex Rickard.

Mike Jacobs

He promoted fights at the New York Hippodrome and had heard good reports from his contacts about Louis. Jacobs offered Louis a contract to promote his fights for the next 3 years under his own banner. Jacobs was the man who would play a greater part in Louis’ career than anybody else. Known as ‘Uncle Mike’. One of 12 children, Jacobs was born in New York City on 17 March 1880 to poor Jewish immigrants from Eastern Europe. While both in their early 30s, Isaac and Rachel Jacob’s moved first to Ireland and then to America.

Max Baer

He possessed one of the hardest right-hand punches in boxing history, he fought his way to the heavyweight championship of the world, the ultimate prize in the sport. Yet having reached the top with minimal effect, he let it go with minimum resistance. He was a playboy, pure and simple. Maximilian Adilbert Baer was born in Omaha, Nebraska on 11 February 1909, the 2nd child of Jacob Baer, a German whose father was Jewish. Max’s mother, Nora Bales Baer, was of Scottish-Irish descent. After Max was born, the Baers had 2 more daughters, Frances and Bernice, and a 2nd son, Buddy. They would later adopt a 3rd boy named August. In his 26th fight, Baer knocked out Frankie Campbell in San Francisco on 25 August 1930. Campbell died in hospital 5 hours later. Baer was arrested and the Californian State Athletic Commission suspended him for 12 months. Eventually, the surgeons announced that Campbell had died of a brain concussion and the court ruled that it was an accident and cleared Baer of his manslaughter charge. He married the beautiful movie actress Dorothy Dunbar. The marriage lasted less than a year following heated rows about Baer’s infidelity. 

Martha Jefferson

Married Louis in 1959. A Texan and the first black woman to be admitted to the Bar in California. She adopted a baby boy that Louis had with a woman he had gotten pregnant in New York in 1964.

People of Interest

“If a man has something to say, he can say it in a couple of words. He doesn’t need all week to make his point.” – Joe Louis

 

The Boxing Register, official record book of the International Boxing Hall of Fame, said of Johnson, “He was beloved by blacks and some whites, but thoroughly hated and eventually conquered by those who saw him as a threat to America’s divided society.”

 

“If he had not been so insanely pestered by women, and if he had not been so ridiculously flattered by men, he would probably have been a better fellow… Johnson was conscious of the colour of his skin, and was firmly convinced he had a mission in life. He believed it was his duty to ‘lift the black race,’ that they would be superior to the whites. He did considerable harm to boxing but the men to whom he rendered the greatest disservice were boxers oh his own hue.” – Trevor Wignall of the Daily Express, on Jack Johnson.

 

"It's mighty hard for a black man to win decisions. You will find the dice is loaded against you. Take it from me, I know. It happened to me many times. You have to knock them out, and keep knocking them out, to get anywhere. Let that right fist there be your reference and you will start to go places.” – Holman Williams

 

“Every man has a right to own is mistakes. There is no man alive who did not make a mistake.” – Joe Louis.

 

“Boxing is a man’s sport. That’s why I tell my officials that boxing should be introduced into the sport curriculum.” – Adolf Hitler

*Quotes have been taken directly from the biography (not my own words).

No language or tenses have been changed.

Where context needed to be provided, these words have been highlighted in yellow.

If you believe you have spotted any errors, please do let me know as this would have been unintentional and I'll gladly rectify the issue.​​

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Quotes

©2025 by Syeda Uddin.

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